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eCommerce Brand Protection

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Solve the problem of unlicensed sales on the Internet, marketplaces and social networks.
Why brands have risks of unauthorized sales:
Counterfeit and grey-market goods
A brand cannot determine the authenticity or intended country of sale of a product listed on a web store or marketplace.
Counterfeit and grey-market goods
A brand cannot determine the authenticity or intended country of sale of a product listed on a web store or marketplace.
Malicious sellers threaten:
To receive additional bonuses, distributors decide to sell goods on the grey market.
Distributor Policy
  • deceived expectations
  • brand distrust
  • refusal to buy online
Customers
  • lack of transparency in sales channels
  • competition with official partners
  • price wars and dumping
Distribution network
  • competition with counterfeit products
  • negative impact on brand reputation
  • price policy violation
Brand
eCommerce brand protection refers to a company’s measures to protect its brand and intellectual property (IP) in the online marketplace. This can include various activities, such as monitoring counterfeit or infringing products, enforcing IP rights through legal action, and implementing measures to prevent unauthorized use of a company’s brand or IP.
We help identify and control unauthorized sales to take the load off the internal departments of your company
Automated monitoring
  • reports on all brand products
  • list of violators
  • price fluctuations tracking
Parsing online platforms and social networks.
Identification of illegal sellers and filing complaints.
  • negotiations with violators
  • website blocking through
  • hosting providers
  • blocking products on marketplaces
Violations elimination
Legal proceedings to secure compensation for illegal use of trademarks.
  • fines for intentional offenders
  • new violations prevention
  • itigation costs compensation
Litigation
up to 10 000 SKU
automated monitoring
24/7/365
complaints
settled out of court
82
effectiveness
in brand protection
+30
How we eliminate violations
marketplace
web store
web store
in case of refusal
cease-and- desist order
authorization request
Removal from search engines
Website blocking through hosting provider
Website with violations
Elimination of violations
to block a website
At least 3 weeks
websites checked simultaneously
3000+
blocked
500+
marketplace
authorization request
cease-and- desist order
in case of refusal
Elimination of violations
Marketplace
Blocking seller products on the marketplaces
If necessary, we initiate a lawsuit and conduct administrative cases in law enforcement and government offices
Filing complaint and negotiation
Initiation and preparation for legal proceedings
01
02
timeline, business days
success rate, %
timeline, business days
success rate, %
successful cases
15000
favorable rulings
85
average amount of compensation / fine
3 750 $
Lawsuit
03
Examples of successful court cases
Taking down online stores in 3 countries
Sale of illegal products in online stores
Husqvarna against web-stores
Case #421409
Blocking the site and transferring the domain name to the copyright holder
Illegal use of a brand in a domain name
Delonghi against service-delongi.com
Case #195732
Shutdown of 900 online sellers
on 7 marketplaces
Tefal against 1900 Unauthorized Sellers

Case #235721
Removing the illegal use of the Xiaomi brand from
the names of other products on marketplaces
The use of Xiaomi in the names of goods of other brands
Xiaomi against 1500 violators
Case #165732
Result
Claim
Result
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Result
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Result
Claim
Sale of illegal products on online marketplaces
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