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eCommerce Brand Protection
Solve the problem of unlicensed sales on the Internet, marketplaces and social networks.
Why brands have risks of unauthorized sales:
Malicious sellers threaten:
Counterfeit and grey-market goods
Counterfeit and grey-market goods
Distributor Policy
To receive additional bonuses, distributors decide to sell goods on the grey market.
A brand cannot determine the authenticity or intended country of sale of a product listed on a web store or marketplace.
A brand cannot determine the authenticity or intended country of sale of a product listed on a web store or marketplace.
Brand
Customers
Distribution network
- competition with counterfeit products
- negative impact on brand reputation
- price policy violation
- lack of transparency in sales channels
- competition with official partners
- price wars and dumping
- deceived expectations
- brand distrust
- refusal to buy online
eCommerce brand protection refers to a company’s measures to protect its brand and intellectual property (IP) in the online marketplace. This can include various activities, such as monitoring counterfeit or infringing products, enforcing IP rights through legal action, and implementing measures to prevent unauthorized use of a company’s brand or IP.
We help identify and control unauthorized sales to take the load off the internal departments of your company
Automated monitoring
- reports on all brand products
- list of violators
- price fluctuations tracking
Parsing online platforms and social networks.
Violations elimination
- negotiations with violators
- website blocking through
- hosting providers
- blocking products on marketplaces
Identification of illegal sellers and filing complaints.
Litigation
- fines for intentional offenders
- new violations prevention
- itigation costs compensation
Legal proceedings to secure compensation for illegal use of trademarks.
24/7/365
up to 10 000 SKU
automated monitoring
automated monitoring
82
complaints
settled out of court
settled out of court
+30
effectiveness
in brand protection
in brand protection
How we eliminate violations
web store
Elimination of violations
Website with violations
Website blocking through hosting provider
Removal from search engines
authorization request
cease-and- desist order
in case of refusal
3000+
websites checked simultaneously
500+
blocked
At least 3 weeks
to block a website
marketplace
Marketplace
Elimination of violations
Blocking seller products on the marketplaces
authorization request
cease-and- desist order
in case of refusal
If necessary, we initiate a lawsuit and conduct administrative cases in law enforcement and government offices
Filing complaint and negotiation
Initiation and preparation for legal proceedings
3 750 $
average amount of compensation / fine
01
02
03
Lawsuit
85
favorable rulings
15000
successful cases
timeline, business days
success rate, %
timeline, business days
success rate, %
Examples of successful court cases
Case #421409
Husqvarna against web-stores
Sale of illegal products in online stores
Taking down online stores in 3 countries
Claim
Result
Case #235721
Tefal against 1900 Unauthorized Sellers
Sale of illegal products on online marketplaces
Shutdown of 900 online sellers
on 7 marketplaces
on 7 marketplaces
Claim
Result
Case #195732
Delonghi against service-delongi.com
Illegal use of a brand in a domain name
Blocking the site and transferring the domain name to the copyright holder
Claim
Result
Case #165732
Xiaomi against 1500 violators
The use of Xiaomi in the names of goods of other brands
Removing the illegal use of the Xiaomi brand from
the names of other products on marketplaces
the names of other products on marketplaces
Claim
Result
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